CRO Audit for an Online Course Business

We partnered with an online course business to conduct an in-depth Conversion Rate Optimization (CRO) audit of their eCommerce platform. This audit provided valuable insights into how the business could improve its user experience and boost conversions.

Our CRO audit focused on:

• User Experience Evaluation: Analyzing the platform’s navigation, checkout process, and user journey to identify friction points.

• Landing Page Analysis: Assessing the effectiveness of key landing pages and providing actionable recommendations for improvement.

• Content and Call-to-Action Optimization: Reviewing copy, visuals, and CTAs to ensure maximum engagement and conversions.

• Performance and Speed: Highlighting areas where site performance could impact user satisfaction and conversions.

We delivered a detailed report of hypotheses and recommendations for increasing conversion rates, tailored specifically to the online course business model. By acting on these findings, the client had a roadmap to achieve better engagement, more course enrollments, and higher revenue.