Shopify Canonicalization Project: Enhancing SEO Through URL Optimization

This Shopify canonicalization project optimized the SEO performance of a Shopify Plus store through tailored modifications to its product URL structure to eliminate the "/collections/collection-name/" component from Shopify product URLs, aligning them with modern SEO best practices.

Our shopify expert team implemented canonical tags and 301 redirects, ensuring consistent URL structures and eliminating duplicate URLs for the same products. By strategically managing URL parameters and cross-domain canonicalization, we improved search engine performance and improved the overall site architecture beyond Shopify’s default URL structure, resulting in increased organic traffic and improved user experience.