Shopify Store Speed Optimization

The client's Shopify store was terribly slow. The theme, the products, the collections & pages were all so slow that customers were exiting the shopping flow in frustration, and sales were being lost. Our task was to identify the causes of the slow performance and fix them so that less customers would fall off of the checkout funnel. 

We identified the elements that were causing the highest impact on page load speed and altered the code and content organization to decrease page weight and load time. We minified the CSS and JS, optimized the images, and implemented lazyloading in the places where it was needed.

The results were on average 40 to 45% lighter pages with 20 to 25% faster real-world load times, site-wide across all devices, both mobile and desktop.