Custom Shopify Shipping App That Boosted Conversions
We built a powerful shipping experience for 365 Cycles that shows real-time delivery timelines by ZIP code, on every product page, cart, and checkout step.
Read on to find out about how we achieved +28% checkout conversion rate within 90 days of launch.
Overview
365 Cycles is a leading U.S. cycling retailer offering components, accessories, and apparel. Their shipping experience needed a serious upgrade. With over 100 distribution centers, they wanted to show accurate delivery timeframes for each shopper based on their ZIP code and cart contents — something no third-party app could ever handle. They came to us for a custom solution that would improve user trust, simplify internal workflows, and ultimately boost conversions. We delivered a tailor-made Shopify app that dynamically calculates shipping estimates in real time and is easy for their team to maintain.
eCommerce Strategy, Shopify App Development, UX Optimization, Systems Integration, Performance Optimization
eCommerce, Sporting Goods Retail
2 Months
Turning Shipping Complexity into a Competitive Advantage
2.4×
Faster Shipping estimate load speed compared to old system
12,000+
ZIP codes accurately mapped into shipping logic
100+
Distribution centers seamlessly integrated
99.9%
Accuracy rate on delivery date estimates
The Challenge
Shipping Uncertainty
Customers had no clear sense of when orders would arrive
One-Size-Fits-All Estimates
A basic shipping tool couldn’t handle regional logic or real-time data
Multi-Warehouse Complexity
With 100+ fulfillment centers, routing accuracy was a constant struggle
Limited App Flexibility
The third-party tool capped them at just 17 shipping scenarios
365 Cycles needed a better way to earn customer trust at checkout. Their old setup couldn't accurately reflect when items would arrive, especially when carts included multiple products from different warehouses. Delivery timelines were generic, slow to update, and lacked customer-tailored precision. Customers would abandon their carts when shipping info was unclear, and the internal team spent too much time trying to work around app limitations. What they needed was a smarter system, built from the ground up to support their fulfillment model and reduce friction.
The Challenge
Our Process
Discovery & Research
- Audited current Shopify setup and third-party app constraints
- Mapped fulfillment logic and ZIP code-based shipping regions
- Identified key UX moments across product, cart, and checkout
Design & Planning
- Prototyped user-facing shipping display flows
- Structured logic for dynamic shipping templates
Development
- Built custom Shopify app from scratch
- Implemented internal distance-based shipping logic
- Created a simple admin tool for uploading shipping templates
Testing & Launch
- Ran stress tests simulating multi-item, multi-warehouse orders
- QA’d across devices and browsers
- Deployed with zero downtime and instant team onboarding
Solutions
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ZIP-Aware Delivery Estimates at Every Touchpoint
Cart-Level Estimation Engine
Template-Based Back-End System
Results
The new shipping app helped 365 Cycles solve a major business bottleneck. With accurate, ZIP-based delivery estimates, customers felt more confident buying, and internal teams gained total control of their logistics messaging.
By switching from a limited, off-the-shelf solution to a custom-built app, 365 Cycles finally gained the flexibility they needed. Delivery expectations became crystal clear, leading to fewer abandoned carts and a smoother overall experience. The front end helped customers feel confident. The back end gave their team tools to move faster. The result was a stronger, leaner checkout funnel and a measurable lift in revenue.
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