Boosting Incrediwear’s Shopify Plus Store Performance For Global Growth

We partnered with Incrediwear, a leader in wearable recovery apparel, to transform and maintain their Shopify Plus store for peak speed, flawless promotions, and seamless e-commerce experiences. Over 3+ years, our team has become their trusted full-service digital partner.

Read how we delivered +10% year-over-year sales growth and +6% AOV while keeping conversion rates strong.

Overview

Incrediwear is a global health and wellness brand known for its innovative recovery apparel that increases circulation, reduces inflammation, and accelerates healing. The company approached us seeking a reliable Shopify Plus partner who could manage every aspect of their store — from technical development and speed optimization to high-impact promotions and integrations. Over time, our role expanded into a proactive, full-service relationship, delivering weekly enhancements, launching new products, implementing custom promotion logic, and ensuring all sales channels, pixels, and apps work in perfect sync. Today, we manage their e-commerce presence end-to-end, ensuring every campaign runs smoothly and drives measurable growth.

Services
Shopify Plus Development, Promotions Management, Integration, Speed Optimization, Ongoing E-commerce Support

Industry
Health & Wellness Apparel, Wearable Technology

Project Duration
3+ Years (Ongoing)

Driving Consistent Online Growth With Data-Backed E-Commerce Strategy

+10%

Year-over-year sales growth in the last 12 months

+6%

Average order value uplift

4.27%

Stable conversion rate across months

+38%

Increase in Add-to-Cart actions

Driving Consistent Online Growth With Data-Backed E-Commerce Strategy

The Challenge

Need for Reliable Full-Service Partner

Previous teams couldn’t deliver consistent quality or timely solutions

Complex Promotion Requirements

Weekly campaigns needed custom coding or tailored app configurations

Seamless Multi-Channel Tracking

All social, ad, and sales platforms required flawless pixel tracking and integration

High-Performance Expectations

Speed and uptime were critical to maintaining customer trust and conversions

When Incrediwear came to us, they needed more than just a development team. They needed a long-term partner who could execute complex campaigns quickly, keep their Shopify Plus store performing at top speed, and ensure every technical detail was correct. Each promotion had unique logic — from bundles and free gifts to loyalty rewards — requiring a flexible yet precise approach. The stakes were high: a single technical issue during a sale could affect thousands of customers worldwide. Our challenge was to create a seamless, fast, and scalable e-commerce operation that supported their growing global audience.

The Challenge

Our process

Discovery & Planning

Stakeholder interviews to map needs and priorities
Review of existing store performance and codebase
Campaign requirements gathering

Design & UX Updates

Optimized landing page structures for conversions
Product page redesign for clarity and speed
Custom campaign layouts

Development & Integration

Shopify Plus custom coding for promotions
Integration with NetSuite, ClickBank, Recharge, and other software
Advanced pixel tracking setup

Launch & Ongoing Support

Timely deployment and rollback of campaigns
Hourly monitoring during live promotions
Regular performance optimization

Solutions

Our approach combined agile development, deep Shopify Plus expertise, and meticulous attention to every campaign detail. From building high-impact landing pages to implementing complex promotion logic, we worked as an extension of Incrediwear’s team to keep their online store at peak performance every day.

See How Your Store Can Sell More

Incrediwear saw measurable sales and AOV growth by applying insights from our CRO-focused approach. Discover what’s possible for your business with a detailed CRO Audit.

Working with Lighthouse Commerce team has been a game changer. Every project is handled with precision, communication is flawless, and our promotions run without a hitch. We trust them completely with our Shopify store.”

— E-Commerce Director , Incrediwear

Promotion Management & Development

We built and deployed weekly promotions, often with complex logic, such as tiered bundles, rewards, free gifts, and seasonal offers. Each required either custom Shopify code or carefully configured apps, tested and monitored in real time to ensure a flawless customer experience.

Platform Optimization & Integrations

We integrated tools like NetSuite, ClickBank, Recharge, and custom retail forms, ensuring they worked seamlessly with Shopify Plus. Every integration was tested for performance, stability, and compatibility with future updates.

Pixel Tracking & Multi-Channel Sync

Our team maintained accurate tracking across all sales channels — Facebook, Google, and affiliate networks — ensuring every campaign delivered measurable ROI.

Results

Over 3+ years, our partnership with Incrediwear has transformed their Shopify Plus store into a high-performing, promotion-ready sales engine that supports global campaigns with precision and speed.

↑

3%

Checkout completion rate

↑

<2s

Average page load speed

↑

100%

On-time campaign launchess

↑

0

Major store outages during campaignss

By combining technical precision with marketing agility, we’ve ensured Incrediwear’s store remains fast, reliable, and conversion-focused. Our real-time monitoring and quick bug resolution during promotions safeguard revenue and brand reputation. From seamless product launches to flawless discount logic, every change we make is designed to enhance the customer journey and drive measurable results. This long-term relationship has positioned Incrediwear to keep innovating while we handle the complexity of their e-commerce operations.