Rebuilding A High-Performance Shopify Store In Two Weeks

We partnered with Incrediwear to redesign and rebuild their Shopify Plus store just two weeks before launch, delivering a modern, fast, and conversion-focused experience. Our team executed a pixel-perfect redesign using native Shopify 2.0 features to support scale, speed, and long-term usability.

Overview

Incrediwear is a medical device company that develops wearable anti-inflammatory therapy products designed to improve circulation, reduce pain, and support faster recovery. With a major launch approaching, their team needed a complete Shopify store redesign delivered under an extremely tight deadline. The existing site suffered from slow performance, outdated visuals, and technical constraints that limited growth. We were brought in to modernize the brand experience while maintaining reliability and ease of use for their internal team. Our approach focused on rebuilding the entire store using Shopify Plus and Shopify 2.0 native features to reduce long-term maintenance and app dependency. The result was a scalable, trustworthy ecommerce foundation built for speed, clarity, and conversion.

Services
Web Design, Web Development, Mobile Development, Post‑Launch Support

Industry
Medical Devices, Consumer Health, eCommerce

Project Duration
2 Weeks

Driving Trust, Speed, And Confidence In A Mission-Critical eCommerce Launch

+41%

Increase in add-to-cart actions

+10%

Lift in average order value

+11%

Growth in completed purchases after launch

Driving Trust, Speed, And Confidence In A Mission-Critical eCommerce Launch

The Challenge

Performance Limitations

Slow load times were impacting user trust and purchase behavior.

Outdated Brand Experience

The visual identity no longer reflected a modern, premium medical brand.

Technical Constraints

Heavy reliance on apps and custom code made the store hard to manage.

High-Stakes Launch Window

A full redesign was required just two weeks before launch.

Incrediwear was preparing for an important launch where site performance and credibility directly impacted revenue and brand trust. Consumers purchasing medical devices expect clarity, authority, and a frictionless experience across every page. At the same time, the internal team needed a system that could be easily managed without constant developer support. The challenge was not just redesigning a Shopify store, but delivering a complete, stable, and scalable solution under intense time pressure. Every decision had to balance speed, usability, and long-term reliability.

The Challenge

Our process

Discovery & Alignment

Rapid review of existing site performance and structure
Alignment on design preferences and provided design files
Prioritization of Shopify 2.0 native capabilities

Design Execution

Pixel-perfect UI implementation based on approved designs
Responsive design for all devices
Continuous feedback loops with the client team

Development & Build

Shopify Plus theme rebuild using native features
Replication of all existing functionality including bundles and upsells
Reduced app reliance wherever possible

Launch & Support

Fast deployment ahead of launch deadline
Post-launch QA and performance checks
Ongoing support for internal team handoff

Solutions

We delivered a full Shopify Plus redesign that balanced speed, flexibility, and conversion performance. From homepage to checkout, every page was rebuilt with intention, using Shopify 2.0 native tools to create a future-proof ecommerce system. Our focus was simple: execute fast, respect the design vision, and build something the client could confidently manage long term.

Ready to unlock more revenue from your Shopify store?

Discover what is holding your conversions back and how to fix it fast.

Thanks for the quick turnaround and for being so nimble throughout the project. The team handled far more tasks than we expected in such a short time, and the speed and execution exceeded our expectations.

— Brendan F. | Director, Brand Strategy & Digital

Conceptualization & Strategy

We began by deeply understanding Incrediwear’s design expectations, technical requirements, and internal workflows. The strategy centered on rebuilding the store without overengineering, relying on Shopify’s built-in systems to ensure stability and ease of customization. Every decision was filtered through the lens of trust, performance, and speed to launch.

Development & Delivery

Our team rebuilt every major page template including homepage, PDPs, bundles, collections, blog, navigation, cart drawer, and checkout. All existing functionality such as upsells, bundles, reviews, and rewards was preserved while reducing app and custom code dependency. The result was a fast, clean Shopify 2.0 theme optimized for both users and internal teams.

Results

The redesigned Shopify store positioned Incrediwear for scalable growth while reinforcing trust in a highly competitive medical ecommerce market. By combining strong design execution with native platform reliability, the new site delivered immediate performance gains without sacrificing long-term flexibility.

↑

+11%

Increase in gross sales post-launch

↑

+12%

Overall sales growth driven by improved site experience

↑

-32%

Reduction in page load time across key templatess

The improved results were driven by a cleaner user experience, faster performance, and clearer product presentation across all devices. Optimized product page layouts reduced friction and helped users confidently choose the right products and bundles. The streamlined Shopify 2.0 build also empowered Incrediwear’s internal team to make updates quickly without technical bottlenecks. Together, these improvements created a foundation for consistent growth, higher customer confidence, and stronger long-term ecommerce performance.