From Confusing Pages to Conversions That Stick
We redesigned Innerbody Research’s Shopify homepage, product pages, and landing pages to make them easier to use, visually appealing, and conversion-focused. Our team handled everything from strategy and design to development, deployment, and post-launch support.
Read to find out how we boosted average order value by over 20% in the first 60 days.
Overview
Innerbody Research is a trusted source for health-related product reviews, research, and guides, helping consumers make informed choices. They also operate Innerbody Labs, which develops science-backed nutritional supplements with transparent ingredient lists. Innerbody approached us to improve their Shopify store’s design and performance. Their main goal was to create a storefront that was visually appealing, easy to navigate, and optimized for conversions. We provided a full-service solution — from strategic UX planning to technical development — ensuring their brand guidelines were respected while improving the overall user experience.
UX/UI Design, Shopify Development
Health & Wellness, eCommerce
1 month per page
Design and UX Changes That Delivered Lasting Gains
+20%
AOV – Increased average order value within two months of launch
+30%
Orders – More customers completing purchases after redesign
1.9%
Conversion Rate – Maintained steady, healthy rate across traffic sources
15%
Lower Bounce Rate – Improved engagement through intuitive navigation
The Challenge
Unclear Navigation
Visitors struggled to find products and information
Outdated Visual Design
The look and feel didn’t reflect the brand’s authority
Buggy Experience
Technical glitches disrupted the purchase flow
Before working with us, Innerbody Research’s online store was not living up to its potential. Customers found it hard to browse or understand the product offerings, which led to lost sales opportunities. The design lacked the polished, trustworthy feel that their brand represents, and lingering bugs created friction in the buying process. With their supplements competing in a crowded health and wellness market, an unattractive or confusing site could have meant missed growth targets and reduced credibility. Adding to the challenge, our team had to deliver within a tight timeline and strictly adhere to specific brand rules while still introducing meaningful improvements.
The Challenge
Our Process
Design
- Created wireframes and prototypes for homepage, product, and landing pages
- Developed responsive layouts with clear calls-to-action
- Balanced brand colors and typography with modern UI patterns
Development
- Built fully custom Shopify templates for target pages
- Implemented performance optimizations and accessibility improvements
- Integrated new navigation structure without disrupting existing catalog
Deployment & QA
- Rigorous browser and device testing before launch
- Monitored site stability post-launch
- Provided quick fixes for any reported issues
Solutions
Want a store that converts like this?
Our CRO audits show exactly where your store can improve and how to fix it.
Conceptualization & Strategy
Development & Delivery
Results
Our redesign transformed Innerbody Research’s online store into a polished, intuitive, and performance-driven sales platform. The site now reflects their credibility in the health industry while driving measurable revenue growth.
The combination of visual clarity, strategic UX decisions, and technical improvements led to lasting gains for Innerbody. The modernized design and smoother navigation made product exploration effortless, while performance optimizations kept the experience fast and frustration-free. Customers now encounter fewer obstacles, increasing trust and loyalty, and the data confirms that these changes directly contributed to higher order values, more frequent purchases, and a growing mobile audience
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.