Turning Clicks into Customers for a High-Traffic Ecom Brand
A full-funnel UX/UI transformation and CRO overhaul that boosted Nyan Gear’s conversion rate by over 450%. From just 0.4% to 2.8% during Black Friday — and they’ve held steady gains ever since.
Overview
Nyan Gear is a direct-to-consumer e-commerce brand that creates customizable LED backpacks for motorcycle riders. Known for their quality materials and fun, animated LED panels that can display GIFs, images, or text, the brand built a strong social following and generated solid organic traffic — but struggled with turning visitors into customers. With a stubbornly low website conversion rate of just 0.3%–0.4%, the team needed expert intervention. We performed a deep CRO audit, identified UX friction points, and implemented a strategic redesign with mobile users in mind. The result: a seamless, compelling shopping experience that finally converted Nyan Gear’s audience into loyal customers.
CRO Audit, UX/UI Improvements, Mobile Optimization
DTC, Tech-Infused Apparel
5 Weeks
The CRO audit was a game-changer for us. It gave us clear, actionable insights into how users were interacting with our site. After implementing the recommended changes, we saw a noticeable lift in conversions and overall engagement. The process was smooth, and the results speak for themselves..
Cole N.
Conversion-First Design That Fueled a Full Business Turnaround
2.8%
Black Friday conversion rate — up from just 0.4% (7x growth)
1.9%
Maintained post-promotion average — a 450% CR increase overall
+81%
More users completed purchases after changes went live
The Challenge
Mobile Friction
95% of traffic came from mobile, but the site wasn’t fully optimized for smaller screens.
Low Conversion Rates
Despite solid organic traffic from social media, fewer than 0.5% of users converted.
User Trust & Visual Hierarchy
Lack of trust-building elements (like social proof) and unclear CTAs reduced buyer confidence.
For Nyan Gear, the stakes were high: tons of organic traffic, enthusiastic users, but flatlined conversions. The mismatch between user excitement and site performance pointed to friction in the mobile buying journey. Users needed to feel trust, urgency, and ease — but instead encountered clunky popups, poorly placed CTAs, and vague pricing. To unlock sales growth, we needed to deliver a seamless, engaging mobile-first experience that reflected the brand’s energy and made purchasing feel effortless.
The Challenge
Our Process
Discovery
- Full CRO audit across desktop and mobile
- Behavioral flow analysis using heatmaps
- Identified conversion drop-off zones
Design
- Wireframed mobile-first UX changes
- Repositioned CTAs for higher visibility
- Redesigned bundle offers to showcase value
Development
- Implemented sticky ‘Add-to-Bag’ buttons
- Optimized pop-ups for screen adaptability
- Added animated product imagery
Deployment
- QA across multiple devices
- Live A/B testing before Black Friday
- Performance monitoring post-launch
Solutions
This wasn’t just a design facelift. We created a complete CRO solution — built from audit, driven by insight, and validated through results. Every visual and functional improvement was tied directly to user behavior and funnel logic, ensuring that the right shopper took the right action at the right time.
Get a personalized audit from our CRO experts
Want to See Your Funnel Perform Like This?
Conceptualization & Strategy
Our first priority was reengineering the mobile experience, where 95% of users dropped off. We resized pop-ups, improved image loading times, and ensured call-to-action buttons remained visible throughout the journey. These seemingly small shifts resulted in large engagement gains.
We added animated images for excitement, ‘Sale’ badges for urgency, and real-time testimonials to build trust. CTAs were repositioned and restyled for clarity and appeal, making it easier to take the next step.
Bundle pricing was made clearer by highlighting per-unit savings, and the popular "2x LED bundle" offer was framed with bold, value-forward messaging. This played a key role in the 81% lift in purchases.
Results
This project marked a true digital turnaround. Nyan Gear didn’t just get a prettier site — they got a high-performing engine for growth. The transformation helped convert social media traction into actual customers, building long-term brand strength and revenue predictability.
Post-implementation, Nyan Gear’s site became a frictionless mobile experience. The design focused on momentum: sticky CTAs, visual urgency, and trust elements pushed users forward. The CRO audit didn’t just identify problems — it gave clear, targeted solutions that could be implemented fast. As a result, Nyan Gear captured the full value of their organic traffic, stabilized conversions at 1.8%-2.0% after the campaign, and grew their loyal customer base through smarter UX.
