Turning A Single Product Into A Polished Shopify Experience
We built a sleek, high-converting Shopify store for Purposeful Pendants, helping them launch their signature tribute necklace with a digital storefront that’s elegant, fast, and social-first.
Launched in under 30 days, the store now converts at over 3.4% on mobile.
Overview
Purposeful Pendants is an independent jewelry brand created by a passionate founder committed to fighting food insecurity. Their vision centered around a single product, the Tribute Pendant, designed to raise funds and awareness. They needed a clean and powerful eCommerce store built to support social media-driven traffic. We created a mobile-first Shopify experience tailored to their product and brand values. The result was a fast, elegant, and conversion-ready website built with custom UX, strategic design, and tracking tools. Everything was delivered in just four weeks.
Shopify Development, UX/UI Design, Strategy, CRO, Analytics Integration, QA, Deployment
eCommerce, Jewelry, Social Impact Startup
4 Weeks
Blending Purpose, Beauty, and Function for Real Results
>60
Total dev time to build, test, and launch the full store
83%
Of site visitors reach the product page within 10 seconds
1.8
sec Average page load time across devices
The Challenge
Single-Product Store
Needed to build trust and drive interest with just one core item
Mobile-First Expectations
Most traffic was expected to come from Instagram and TikTok
Conversion-Ready Design
Client needed a store that looked premium and sold quickly
Purposeful Pendants needed more than a stylish storefront. They needed a high-performance, mobile-first digital experience that could instantly convert social interest into real revenue. With only one product and a brand-new domain, the site had to earn user trust fast. The design needed to feel exclusive without being overly complex. And everything had to be ready in less than a month, including backend setup, shipping profiles, tracking, and all core pages. We had one shot to get it right, and we delivered.
The Challenge
Our Process
Discovery
- Defined key goals for conversions and traffic source behavior
- Researched best practices in single-product eCommerce
- Audited inspiration sites for layout and visual direction
Design
- Designed a bold but minimalist layout with high visual polish
- Focused on mobile-first usability and content structure
- Used script fonts and centered composition for elegance and warmth
Development
- Customized Shopify theme to boost conversions
- Integrated GA4, GTM, and other pixel tracking tools
- Implemented trust indicators, mobile CTA stickiness, and clean structure
Deployment
- Connected all domains, policies, taxes, and shipping rules
- Ran full QA and responsive testing
- Provided go-live support and analytics setup
Solutions
Want to convert better, faster, and with purpose?
Our CRO audit identifies your site’s hidden friction and shows how to fix it.
Results
In just four weeks, we launched a conversion-optimized store that lets Purposeful Pendants turn traffic into purchases and purchases into meals. The brand now has a strong foundation for scaling with both heart and strategy.
From the moment users land, the site tells a story. Emotional branding is balanced with CRO best practices, making sure every visitor feels compelled to take action. The mobile Add to Cart button remains visible at all times. Trust indicators and a friction-free layout support instant purchasing decisions. Our tracking tools give the founder everything she needs to understand what’s working and plan next steps. This wasn’t just a Shopify build – it was a mission launchpad.
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.