From WooCommerce Woes to Shopify Success in 90 Days
South East Soft Wash partnered with us for a complete digital transformation. We migrated their entire store from WooCommerce to Shopify and delivered a sleek, high-converting storefront built for growth.
Overview
South East Soft Wash is a leading provider of professional pressure washing equipment, training, and supplies, serving contractors across the Southeast and beyond. With a rapidly growing customer base and a reputation for quality, they needed an eCommerce experience to match their brand’s ambition. Facing frequent site crashes, outdated design, and missed sales opportunities, they sought a scalable platform that could handle their growth while providing a superior user experience. Our solution combined a seamless Shopify migration with a complete redesign to improve stability, usability, and conversion performance.
Website Migration, New Integrations & Features, UX/UI Design, Full Shopify Setup
eCommerce, Industrial & Commercial Cleaning Equipment
3 Months
Empowering a Growing Brand with a Rock-Solid, High-Converting Storefront
3x
More payment options available to customers
+50%
Growth in returning customer purchases
<2s
Average page load time across all devices
0
Critical downtime incidents since launch
The Challenge
Platform Instability
Frequent WooCommerce glitches and downtime caused thousands in lost revenue.
Outdated Design
A dated, cluttered layout failed to engage visitors or drive conversions.
Complex Data Migration
Migrating hundreds of products, customers, and orders without data loss or SEO damage.
Integration Gaps
Needed multiple system connections for accounting, logistics, and marketing.
South East Soft Wash’s old WordPress/WooCommerce setup had become a bottleneck for growth. Technical instability often caused checkout failures, frustrating loyal customers and reducing trust. On top of that, the outdated visual design and poor mobile performance hurt engagement with new visitors. The company needed more than a cosmetic update – they required a foundation that would scale with demand, protect SEO equity, and integrate critical business tools. The challenge lay in executing a complex migration without disruption, all while delivering a design that elevated their brand and converted visitors into loyal customers.
The Challenge
Our Process
Discovery & Strategy
- Full site audit to identify bottlenecks
- Gathered migration & integration requirements
- Created project roadmap aligned with business goals
Migration & Infrastructure Setup
- Migrated 40+ pages, 70+ blogs, 90+ products
- Set up wholesale pricing, tax, and shipping
- Implemented full SEO migration with redirects and metadata
Design & Optimization
- Designed clean, modern, mobile-optimized UX
- CRO-focused product/category/checkout flows
- Embedded videos and upgraded navigation
Launch & Support
- QA across all devices and browsers
- Launched without downtime
- Post-launch monitoring + client training
Solutions
Our solution was end-to-end: from strategy and migration to design and optimization. We delivered a Shopify store that not only solved the brand’s technical issues but also became a growth engine for their business.
Ready to Upgrade Your eCommerce Experience?
If your store is holding you back with slow speeds, lost sales, or clunky design – it’s time to make a change. We’ll help you migrate, redesign, and optimize for growth, just like we did for South East Soft Wash.
Website Migration
- Migrated 40+ pages, 70+ blog posts, and 90+ products with complete customer/order data
- Integrated ShipStation and Avalara for seamless shipping and tax management
- Preserved SEO through 301 redirects, meta-data migration, and performance optimization
New Integrations & Features
- Connected Shopify with QuickBooks, review platforms, loyalty programs, and email marketing tools
- Added quick payment options (ShopPay, Apple Pay, PayPal) for improved checkout flexibility
- Introduced conversion boosting features like Buy More Save More
Redesigned Website
- Developed a modern, mobile-optimized design emphasizing speed and ease of use
- Created streamlined navigation and clear product categorization
- Embedded YouTube content for educational and promotional engagement
Results
The new Shopify store transformed South East Soft Wash’s digital presence, replacing instability with reliability and outdated design with a conversion-focused experience. With faster speeds, improved checkout, and integrated business tools, the brand is now positioned for scalable growth.
By tackling both technical and design challenges, we created a Shopify store that’s as functional as it is beautiful. The migration preserved valuable SEO rankings, while the new integrations streamlined operations, saving hours of manual work each week. Most importantly, customers now enjoy a seamless shopping journey — from first click to completed purchase — building trust and loyalty. The transformation not only boosted immediate sales but also set South East Soft Wash up for sustained long-term growth.
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